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Reframing the Climate Conversation: Telling the Story to Bring About Productive Climate Action
July 29 @ 12:00 pm - 1:30 pm
It can be difficult to talk about climate change in ways that are productive, informative, and engaging — but the scale of the challenge in front of us requires that we find a way to do this. Fortunately, it doesn’t have to be a guessing game. Jessica Moyer, from the FrameWorks Institute, will share the research process her organization undertook to identify the most common reasons that conversations about climate change go wrong, as well as to design, develop, and test communications strategies that foster a ‘common good’ mindset and prompt solutions thinking. Emily Moberg, Executive Chair of the National Network for Ocean and Climate Change Interpretation, will share how these powerful communications techniques can be used to talk about climate change—the causes and the solutions.
You’ll leave this presentation with a deeper knowledge about how the American public thinks about climate change and how your communications influence thinking as well as with concrete tools to facilitate productive conversations about the climate.
Jessica Moyer is a sociologist and geographer by training, and a Principal Strategist at the FrameWorks Institute where she helps advocates working across a range of progressive social issues engage the public in more productive conversations—ones that build public understanding and drive positive change. Prior to joining FrameWorks, Jessica served in various roles at social and environmental organizations, including the Washington Conservation Corps, Washington State Department of Fish and Wildlife, Stillwater Sciences Inc., and the Center for Marine Resource Studies in the Turks and Caicos Islands. She has held research and teaching positions at universities in the United States and the United Kingdom.
Emily Moberg is the Executive Chair for the National Network for Ocean and Climate Change Interpretation and has worked with the organization since 2013 in roles ranging from curricular design to leading the network’s Science Fellows. A scientist herself, she conducted her doctoral research in the MIT-Woods Hole Oceanographic Institution joint program and has conducted research at Yale and Rutgers on the impacts of climate change on fisheries. Emily believes that empowering scientists and science educators how to communicate about climate change is a critical component of climate action.