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Hear from Anuradha and Dhimant Parekh, founders of The Better India.
In conversation with Max Schorr, Co-Founder and CEO, GOOD Inc.
The Better India
Anuradha & Dhimant Parekh are founders of Asia’s largest solutions-based media platform, The Better India (www.thebetterindia.com), which reaches out to over 30 million unique people very month. The Better India was started to fill the gap that exists in the media spectrum of India where all the focus is on the negative and sensational news. They believe that while it is important to highlight what is broken in the country, it is equally critical to show people what is working. As a result of this endeavour, today millions of Indians are inspired to actively participate in change rather than just passively complain.
With their constructive and problem-solving approach to journalism, they have been able to drive massive impact on the ground. From bringing light to a remote village in India to bringing water in one of the most drought-prone regions of the country, they have focused on sustainable change by using the power of storytelling and the large community they have organically built. You can read a few of their impact stories here.
Max Schorr is co-founder and chairman of GOOD, a Los Angeles-based media company focused on creative solutions for living well and doing good. He helped develop the editorial vision for GOOD Magazine and the Choose GOOD campaign and co-founded GOODcorps. Schorr researches the intersection of social action and mindfulness in the digital age. He has worked on innovative campaigns such as Earth to Paris with UN Foundation and the Global Citizenship Project, and has appeared on CNN, MSNBC and NPR.
Tue, February 20, 2018
4:30 PM – 6:00 PM PST
UCLA Anderson School of Management
110 Westwood Plaza
Room A 201
Los Angeles, CA 90095